New to SEO? Do you need to polish your knowledge? The SEO Beginner’s Guide has been read over 3 million times and provides comprehensive information you need to upgrade to professional-quality search engine optimization or SEO.
What is search engine optimization (SEO)?
SEO is a marketing discipline focused on increasing visibility in search results in organic (unpaid) mode. SEO includes both technical and creative elements needed to improve rankings, drive traffic and increase search engine awareness. There are many aspects to SEO, from the words on your page to how other sites link to you on the Internet. Sometimes SEO is just a question so that your website is structured in such a way that search engines understand.
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SEO is not just creating websites with a search engine. It’s about making your site better for people.
This guide is intended to describe all areas of SEO – from searching for terms and phrases (keywords) that generate traffic to your website, to make your website search engine friendly, create links and sell the unique value of your website. If you are confused about this, you are not alone, and we are here to help.
Search engines market share
Why does my website need SEO?
Most web traffic is driven by large commercial search engines, Google, Bing and Yahoo!. While social networks and other types of traffic can generate visits to your site, search engines are the main navigation method for most Internet users. This is true if your site provides content, services, products, information or something else.
Search engines are unique in that they provide targeted traffic – people who are looking for what you offer. Search engines are the roads that make this possible. If search engines cannot find your site or add your content to your databases, you will miss the incredible opportunity to drive traffic to your site.
Search queries — words that a user enters in a search field — are of exceptional value. Targeted traffic to a website can provide advertising, revenue and impact like no other marketing channel. Investing in SEO will have an exceptional rate of come back compared to alternative varieties ofselling and promotion.
Why can’t the search engines identify my site without SEO?
Search engines are clever, but they also need your help. The main engines are always working to improve their technologies in order to penetrate deeper into the Internet and get the best results for users. However, It has limit to how search engines can work. While proper SEO can pull thousands of visitors and increased attention, the wrong actions can hide or bury your site in search results where visibility is minimal.
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In addition to being accessible to search engines, SEO also helps to increase the ranking so that the content is placed where search engines find it more easily. The Internet is becoming increasingly competitive, and those companies that perform SEO will have a definite advantage to visitors and customers.
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Can I do SEO for myself?
SEO is hard, but some people without any problem can understand the basics.. Free SEO education is widely available on the Internet, including such manuals. If you will try hard you are becoming a guru.
Depending on your time commitment, your willingness to learn, and the complexity of your site (s), you can decide that you need an expert to solve your problems. SEO firms may vary; some of them have a narrowly specialized approach, while others use a broader and more general approach.
In any case, it is good to have a clear understanding of the basic concepts.
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